Claire Rainville's Blog
There is a science to selling your home at the best price and within the shortest period of time, but it's not always an exact science!
Although you can't control market conditions, seasonal fluctuations, or the condition of your neighbors' property, you are still in the driver's seat when it comes to pricing, curb appeal, and the interior condition of your home.
Assuming there's no legal snags or major "red flags" about the condition or appearance or your home, the selling price you set may make the difference between a fast sale and house that lingers on the market for months on end. Many house hunters and (all) real estate agents are quite savvy about property values and real estate prices. If the selling price of your home is based on emotional factors or the amount of money you need to get back in order to purchase your next house, then there's a good chance you'll be pricing yourself out of the market. That's where your real estate agent comes in. They will help you set a realistic asking price that will favorably position it to similar properties in your neighborhood and community.
While everyone wants to get the maximum return on their real estate investment, there's usually a limited amount of "wiggle room" between the appraised value of your home and the amount of money a potential buyer would be willing to pay for it. Since it may be difficult for you, as a homeowner, to be objective when determining a realistic price for your home, it's often beneficial to have a comparative market analysis done by a real estate agent or professional appraiser.
Another reason for consulting with professionals involves the need to be objective about home improvements. Some home sellers have a difficult time accepting the fact that their asking price can't always reflect the full cost of recent home improvements. Home additions, updates, and recent remodeling work can have a positive impact on your home's asking price, but it's usually not a dollar-for-dollar return on investment.
If you're preparing to put your house on the market in the near future, it pays to do a little online research, have your property professionally appraised, and/or work with a real estate agent who will do a comparative analysis of your home's value. Other things you can do to increase the likelihood of getting your home sold quickly include a thorough top-to-bottom cleaning, applying a fresh coat of paint where needed, and "staging" your home to appeal to the widest variety of potential buyers. While that might include making some major changes to your home's décor, its landscaping, or even furniture arrangement, the rewards of a speedy sale often justify the effort and short-term inconvenience of getting your home ready for the close scrutiny of house hunters, home inspectors, and buyers' agents!
If you're in the process of preparing your home for the real estate market, get ready to roll up your sleeves and make your home as irresistible as possible!
While this may sound like an enormous undertaking that you don't have the time or energy to tackle, remember one thing: When you put your home up for sale, there's a lot at stake!
Generally, the longer your house stays on the market, the less marketable it becomes. If potential buyers learn that your house has been on the market for longer than, say, a few months, one of the first questions they'll ask or think will be "What's wrong with it?" Once questions like that start arising, the overall appeal of your home begins to decline. As you can imagine, your ability to get the highest possible price for your house also weakens over time. That's why it's important to do everything possible to enhance the look and feel of your home.
Home Staging Counts
Although effective home staging can be a crucial aspect of selling your house quickly, there is a point at which diminishing returns may come into play. Few home sellers have unlimited time and money to invest in staging their home, and it's easy to go above and beyond what's actually necessary to secure a buyer.
There are dozens of variables that affect a house selling strategy, including the real estate market and the condition of your home. If it's a "buyers' market" and there are a lot of comparable houses for sale in your neighborhood, then you might have to work a little harder to make your home stand out and attract offers. If you're fortunate enough to be in a desirable area and not facing a lot of competition from other home sellers, then the law of supply and demand should work in your favor! However, it's still important to make the most of your property's curb appeal and the overall appearance of your home's interior.
The cost of home staging can range from a few hundred dollars to thousands, but your real estate agent can provide invaluable guidance on how to cost-effectlively maximize the "eye appeal" of your house and property. While perfection is generally an unattainable standard in home staging (or anything else), optimal results only come from putting your best foot forward.
Several words to remember and be guided by when preparing a house for sale are "immaculate", "spotless", "manicured" (lawn), "fresh" (looking and smelling), "updated", "well-maintained", and "charming". If prospective buyers are using those words and phrases to describe your home, then you know you're on the right track! Your agent can provide you with helpful insights and suggestions for making a great impression on potential buyers -- without having to spend more on home staging than necessary!