Claire Rainville's Blog
If your house is currently on the market or you're preparing to put it up for sale, the secret of success lies in the lyrics of an old popular song called "Accentuate The Positive." Although it was originally published in 1944, the song has been resurfacing for years on television, in movies, and music recordings.
"Accentuating the positive and eliminating the negative" may seem like basic, old-fashioned advice, but when homeowners follow it, they increase their chances of selling their home faster and for the highest possible price.
Although your real estate agent will provide a ton of helpful advice on how to present your house in its best light, there are dozens of things you can start doing now to improve its marketability, curb appeal, and the positive response you get from real estate agents and buyers.
- Avoid or minimize any aspect of your home and property that gives the impression of neglect. That could include anything from peeling paint and cracked windows to overgrown bushes and weedy yards. Weeds growing out of cracks in walkways, driveways, and concrete flooring often looks the worst -- but weeds, in general, always detract from the appearance of a home for sale.
- Reduce or eliminate anything that might create a feeling of "unpleasantness" in the minds of prospects. In other words, if there's anything about your home that might cause buyers to cringe, frown, gasp, crinkle their nose (in displeasure) or shake their heads, then you probably need to take corrective action -- and fast! A prime example would be pet odors, stains, and loose fur, which can be major turnoffs for many people -- especially if they have allergies!
- If little or no interior painting has been done over the past five or ten years, there's a strong chance that your walls are faded, marred, and looking worse for the wear. A couple coats of neutral-colored paint can often infuse a more vibrant, updated appearance to those tired-looking rooms. Subtle, light colors -- although, not necessarily stark white -- are often advisable. The objective is to appeal to as many people as possible, without taking any decorating risks that might alienate anyone.
- Speaking of "harsh versus eye-pleasing," your home's lighting is another important thing to scrutinize when looking for cost-effective ways to increase the attractiveness, appeal, and marketability of your home.
If you're in the process of preparing your home for the real estate market, get ready to roll up your sleeves and make your home as irresistible as possible!
While this may sound like an enormous undertaking that you don't have the time or energy to tackle, remember one thing: When you put your home up for sale, there's a lot at stake!
Generally, the longer your house stays on the market, the less marketable it becomes. If potential buyers learn that your house has been on the market for longer than, say, a few months, one of the first questions they'll ask or think will be "What's wrong with it?" Once questions like that start arising, the overall appeal of your home begins to decline. As you can imagine, your ability to get the highest possible price for your house also weakens over time. That's why it's important to do everything possible to enhance the look and feel of your home.
Home Staging Counts
Although effective home staging can be a crucial aspect of selling your house quickly, there is a point at which diminishing returns may come into play. Few home sellers have unlimited time and money to invest in staging their home, and it's easy to go above and beyond what's actually necessary to secure a buyer.
There are dozens of variables that affect a house selling strategy, including the real estate market and the condition of your home. If it's a "buyers' market" and there are a lot of comparable houses for sale in your neighborhood, then you might have to work a little harder to make your home stand out and attract offers. If you're fortunate enough to be in a desirable area and not facing a lot of competition from other home sellers, then the law of supply and demand should work in your favor! However, it's still important to make the most of your property's curb appeal and the overall appearance of your home's interior.
The cost of home staging can range from a few hundred dollars to thousands, but your real estate agent can provide invaluable guidance on how to cost-effectlively maximize the "eye appeal" of your house and property. While perfection is generally an unattainable standard in home staging (or anything else), optimal results only come from putting your best foot forward.
Several words to remember and be guided by when preparing a house for sale are "immaculate", "spotless", "manicured" (lawn), "fresh" (looking and smelling), "updated", "well-maintained", and "charming". If prospective buyers are using those words and phrases to describe your home, then you know you're on the right track! Your agent can provide you with helpful insights and suggestions for making a great impression on potential buyers -- without having to spend more on home staging than necessary!